The instrumentalisation of the mass media in Russia`s foreign policy: cold war versus contemporary strategy

Abstract

The article contains comparative analysis which will reveal the essential differences between The Soviet and current Russian strategies behind the instrumentalisation of foreign mass meedia on the information-psychological level. This perspective enables to compare the approaches that have evolved over time in terms of Russian strategic thinking and generate set of differentiating attributes which could determine the character of individuaal strategic design. The article sets up four categories that outline the framework for analysis: a) conceptions (creating the rationale for mass media employment); b) mechanisms (techniques of employment within individual conceptions); c) methods of implementation (the application of mechanisms in practice); and d)goals (representing the expected outcomes).